Pros & cons of doing your own digital marketing

If you’re a small business owner you’re probably thinking about digital marketing and when you should be posting on Facebook or Instagram or what to post? Finding the time to create posts is a whole other problem.

Now you’re probably thinking about your website too, and if its doing everything it possibly should to be generating revenue or at least promoting your business to the world.

Lets take a moment to talk about a few pro’s and con’s of doing your own digital marketing.

1. Time. Do you have the time to create social media posts? Write blogs? produce videos and optimize it all so it works? Many small business owners underestimate the amount of time this all takes to complete and find themselves completely overwhelmed by it all and so they don’t do any of the work, or they don’t do it well. However, handling all of this yourself means that you can post and promote information very quickly without any delays. For example, if you’re a merchant and you’ve just received new products that you want to let the world know about right away, you could create and promote a post as soon as the product arrives.

2. Cost savings. We all know small businesses often struggle with cash flow and as result you the owner try completing certain tasks yourself. Digital marketing is one of those things a lot of small business owners want to try and do themselves. Sometimes it works, and sometimes (often) it doesn’t, but if you know what you’re doing and have the time you should at least try to do it. At a minimum, you’ll gain an appreciation for what needs to happen and understand more thoroughly what your needs are.

The other point to consider is the opportunity cost. While you’re trying to handle your digital marketing, could you be doing other things personally or within your business?

Man sitting on rock looking at a beautiful view.

3. Knowledge. Do you have what it takes to manage your social media successfully? Some small business owners do, but what they don’t have is the time required to manage it all. Other small business owners may have the time, but not the know how and others might simply be too busy and not know what they’re doing either. Our advice is to be honest with yourself and if it makes sense to do what you can, then do it, otherwise find help, get the service and support you need in order to reach your goals.

When thinking about whether or not to do your own digital marketing for your small business, be sure to consider, time, cost savings and knowledge before you say yes or no to managing your digital marketing.